Most people who are on the internet consume video content almost everyday. It has become a part of our daily lives, so much that Youtube is the 2nd most used search engine in the world.
1 billion hours worth of video is consumed everyday, that is about 5 billion videos. (Source: Demand Sage)
Needless to say using this electronic medium to reach your target audience is super beneficial and digital marketers would agree seeing as 54% of them have this take. (Source: Triton Commerce)
As a business or an individual, it can be overwhelming for you when faced with the task of making videos suitable for different platforms.
Well, worry not because you don’t need to spend a lot of time recording different types of videos to fit each social media platform. If your business deals with content such as live-streaming or even if you have recordings such as a podcast or conferences, you can repurpose this content and use it on other forms of content, including written and audio.
Let’s look at what that means, the tools you can use to do it and tips on how to do it so that you can maximize the value of your videos.
What is Repurposing Video Content?
Repurposing content is taking a piece of content, such as a long-form video and formatting it to fit the specifications for different platforms. For example, you can have a live-stream edited down to showcase the highlights on normal YouTube videos or YouTube shorts. Take the highlights and put them in Instagram Reels or on TikTok. This works well for content such as podcasts, concerts and live broadcasts.
Benefits of Repurposing Your Content
The main benefit of doing this is that it increases the longevity of your content. Turning something that would have soon been forgotten, into evergreen content that can be utilized to reach massive target audiences.
It also cuts down on the time you would have used to create content, and use it to focus on the creative process.
Lastly, it creates brand recognition, be it as a video content creator or a business. The more platforms you are on, the wider the audience you will have and the chances of you reaching potential audiences you had not thought of increases.
4 Ways You Can Repurpose Your Content and How it Benefits You
Let’s look at ways we can effectively repurpose live streams to take your content to the next level.
- Creating Evergreen Content
One of the key benefits of repurposing live streams is the creation of evergreen content. By recording your live stream, you have the opportunity to turn it into a piece of content that continues to provide value long after the event has ended. This can include:
- Transforming live stream recordings into on-demand videos that can be shared on various platforms such as YouTube, Vimeo, or your own website.
- Extracting key insights, quotes, or moments from the live stream to create social media posts, blog articles, or infographics.
- Using the content as part of an email marketing campaign or as a resource for ongoing engagement with your audience.
- Transcribing and Captions
Transcribing your footage can open up a world of possibilities for repurposing content. Having a written record of the conversation allows you to easily repurpose the content in various formats, such as:
- Creating written articles, blog posts, or e-books based on the transcript of the live stream.
- Using the text to generate social media posts, quotes, or snippets that can be shared across different platforms.
- Adding captions to your video content to make it more accessible to a wider audience, including those who are deaf or hard of hearing.
- Engaging with Interactive Elements
Live streams often include interactive elements such as polls, Q&A sessions, or live chats with viewers. These interactions can be repurposed to create additional engaging content, such as:
- Turning poll results or viewer questions from the live stream into blog posts that delve deeper into the topics discussed.
- Using viewer comments or feedback as testimonials or social proof on your website or marketing materials.
- Hosting follow-up events or webinars based on the most popular questions or topics raised during the live stream.
- Leveraging Analytics and Feedback
Analyzing the performance of your live streams can provide valuable insights that can guide your content repurposing strategy. By leveraging analytics and viewer feedback, you can:
- Identify the most popular segments or topics from your live stream or podcast and create standalone video clips or highlight reels to share on social media.
- Use viewer comments, questions, and feedback to inform future content creation and tailor your messaging to better resonate with your audience.
- Monitor engagement metrics to track the success of your repurposed content and make data-driven decisions on how to optimize future live streams.
How to Repurpose Your Videos to Reach a Wider Audience.
For companies that deal with event tech, they might have a dedicated marketing team that has the skillset to do the work. While other businesses or online content creators might ask themselves, do I need to do all that work myself or should I hire a professional video editor?
No you don’t need to do the editing yourself or hire a video editor. There are some services you can use on the internet that can help with that. Here are a couple that you can use:
Repurpose.io auto converts your video and audio footage and transforms it to be used in a variety of social media platforms.
It’s benefits are that it is:
- Inexpensive. It only costs around $20/month for content creators and $104/month for an agency.
- It can automatically post the content for you on social media.
A limiting factor can be that you will have existing video or audio, thus using a significant amount of storage (Source: Repurpose.io)
Instant Video Creator, is a product in the SEMRUSH store that automatically converts blogs into engaging videos in seconds. It’s benefits include:
- You can translate your content into 20+ languages giving you a wider reach.
- It creates video from text which can be beneficial for blog writers who want to step into video content.
However, it only focuses only on written content/blogs and not any other sort of media. (Source: Semrush Blog)
Edit on the Spot is an automated video editor that uses AI algorithms to edit your livestreams, podcasts, broadcasts and conferences, in real-time. Meaning that while you are recording, the software is already automatically editing your footage. It will then segment it into the video content you need for different platforms. It’s benefits are:
- AI video editing, which automatically detects dead air, transcription and custom branding. This will save you a lot of time.
- Save on storage since it does the editing in real-time. (Source: Edit on the Spot)
Another way to repurpose your videos is by transcribing it into text and using it for your blogs and getting quotes for your social media posts. Veed.io is an editing software that has a video-to-text product that allows you to import video files and transcribe it for you. And a major advantage it has over its competitors is that it can translate your content into over 125 languages.
Is AI powered software that allows you to get social media ready videos clipped, cut and captioned. Some of its advantages is:
- You can make videos with free templates or tailor them to your branding.
- Allows you to edit multicam videos with scene change detection.
- Has automatic subtitling for better accessibility.
To conclude, repurposing your videos is a powerful way to maximize the impact of your content, reach a wider audience, and drive lasting engagement. By transforming your live-streams and recordings into evergreen content, leveraging transcriptions and interactive elements, and analyzing viewer feedback, you can create a content strategy that delivers continuous value to your audience. So, don’t let your live streams fade into obscurity – repurpose them to unlock their full potential and take your content to new heights.
Want to know more about other AI tools you can use? Check out our 25 Cool AI Tools for Innovative Content Creators here
